Put your business ahead of the competition with Copify’s PPC services. Our approach to online marketing gives fast results and allows your company to attract quality traffic, increasing your conversion rates and ROI.
What is Included in PPC Management Services
Pay per click advertising is a broad field of digital marketing that includes many types of services. All PPC campaign management services focus on using user data provided by advertising networks to show ads to users who are the most likely to need your company’s products or services. Most PPC campaigns use some of the following approaches.
PPC strategy and consulting
Effective pay per click ads require forethought and planning. Creating a PPC marketing strategy allows an agency to find the best approach to attract your audience that will make your pay per click campaign give better and faster results.
Paid search campaigns
Most PPC marketing strategies focus on search ads. These advertisements are shown at the top of search results pages and are similar to regular links. This marketing approach is great for targeting users who use search terms related to your industry, making them more likely to select your offers.
Social media advertising
Social media PPC marketing can target any social media platform. These platforms support many types of paid ads and are perfect for attracting new customers whose interests and hobbies are similar to those of your target audience.
Remarketing and retargeting
The remarketing approach is used to increase the likelihood that your past customers will purchase again. Users who have already used your services before are among the most likely to click on the PPC ads, making this service a reliable way of growing profits for established companies.
Display network advertising
Display ads are shown on sites that partner with an advertising network, such as Google. These ads are shown to users who have visited sites related to your business or whose demographics match the targeting settings used for your ads. Display ads are the most visible type of PPC advertising and can include text and images.
Conversion rate optimization
Conversion rate optimization service is used when your ads attract enough traffic but underperform in raising conversions. This marketing approach allows an agency to identify what aspects of your pay per click marketing campaign are hindering its performance and work to resolve them.
Increase in PPC Revenue
Increase in PPC Conversion Rate
Increase in Leads
Select our PPC Agency to increase your leads!
Main Benefits of Working with PPC Management Company
While PPC management tools are open to everyone, there are many benefits to relegating your pay per click campaign management to an experienced agency. A digital advertising management company can give you the following advantages.
PPC Management Agency Working Process
The exact process used for your campaign will depend on your company’s industry and needs, but most pay per click advertising services follow the same general steps, adapted to the circumstances of your advertising strategy.
Current account audit
Our agency will first evaluate your existing PPC account setting and campaign, learning more about the needs of your business and audience. The audit will also help determine if your marketing has any unresolved problems that should be addressed before launching your new marketing campaign.
Keyword research
Keyword research is often the first step in market research that follows the audit. Our PPC agency will follow the most recent PPC data to choose cost-effective keywords to give your marketing strategy the best performance.
Account setup
Setting up your advertising account following market research allows our agency to choose the optimal parameters that will support the campaign as it runs. We focus on using marketing methods that will most effectively bring you closer to your goals.
Ad writing
Our experts will create text ads and content that match your audience’s preferences and the search engine’s technical requirements. This will make your ads more cost-effective and increase the likelihood of them displaying during related searches.
Ad design
We can also create attractive and effective display ads. Just like with text advertisements, our attention to customers’ preferences and technical aspects of design will give you a better chance to attract quality traffic.
Landing page setup
Creating an optimized landing page, or optimizing an existing one, will help it retain visitors’ attention and give your ads better performance by meeting the search engine’s quality requirements. Well-optimized pages can also increase organic traffic, which will work in sync with your PPC ads to give you even more benefits.
Report creation
Detailed performance reports help you stay on top of your PPC campaign’s latest achievements. Our reports use data to show you the real results of your advertising, so you can use this information to plan your next marketing steps.
Pay Per Click Services Pricing Models
There are several popular pricing models used for pay per click marketing services. These models are suitable for businesses with different needs and industries, so you can choose one that works for your case.
CUSTOM PPC ADS PLAN
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Ads A/B split testing
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Deep keyword research
The flat fee
A flat fee for an entire PPC project may be an appropriate option for short-term PPC campaigns with clearly defined goals. This pricing model is often used when a company only needs a single or small number of pay per click services, such as a one-time audit or account setup.
The hourly rate
An hourly rate is a flexible pricing model that works for many businesses. This model can adapt to different types of PPC campaigns and is especially suitable for companies with rapidly changing needs, as they can add additional PPC management services as necessary.
The percentage of ad spend
Fees based on the percentage of ad spend are a popular pricing model offered by most agencies. Since pay per click campaigns with higher ad spend require more work and larger teams to set up and run effectively, a percentage-based model is a great option when simplicity in understanding and accounting is preferred.
The performance-based fee
The performance-based model allows you to pay only for the actual benefits you get from your pay per click campaign. These metrics are included in the reports provided by the agency, making this model a great choice for businesses that value transparency.
Industries Served by Our Pay Per Click Management Services
Our agency’s PPC advertising management services have helped many companies reach their digital marketing goals. Our extensive experience in creating pay per click campaigns for the following industries allows us to give you the best PPC advertising performance if your company operates in a similar field.
PPC Advertising Services - Most Common Ad Types
There are several primary types of PPC ads. We can determine what types of ads will be the best for reaching your goals when performing a marketing audit and researching your company’s needs, but you may also want specific types of ads to benefit your goals.
Search ads
Search ads are shown on the top of search engine result pages. These ads can include more information than regular links but are very similar in appearance. Google search ads are among the most popular types of advertisements used for PPC campaigns.
Display ads
Display ads can use text and images and are shown on any sites that partner with the advertising network or search engine of your choice. Whether a user will see your ad depends on the parameters used for setting up your pay per click campaign and their previous visited sites and searches.
Social ads
Social media ads can use text, images, and videos to target broader audiences. These ads are limited to the social media platform, but the great choice of available formats and in-depth targeting data make them a great way of reaching niche audiences.
Remarketing ads
Remarketing ads focus on engaging your past customers. They can be used to inform them of your new sales, offers, and products, increasing the chances of them making a new purchase.
Copify PPC Marketing Services - Testimonials
Copify pay per click management company has completed many successful pay per click projects and has received testimonials from companies in numerous industries.
Why do people choose Copify?
Our partners chose our services for our deep personalization options, expertise in setting up effective pay per click campaigns for different types of businesses, and reliable results. You can read more about their experience working with us in their testimonials.
Case studies
Browse our case studies to see the actual results of some of our past PPC management campaigns. They can be a great way to determine if our services can meet your needs and if our marketing approach is right for your business.
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FAQ About PPC Services Company
Investing in PPC marketing can give you better results than performing it yourself. This advertising approach requires paying money to search engines or networks for each click, making proper optimization necessary for achieving a good conversion rate.
PPC stands for pay per click. It is called this way because you must pay the advertising platform or search engine for each interaction with your ads, most often in the form of clicks. In return, the search engine gives you access to its users’ targeting data, allowing you to show ads only to relevant audiences.
Your PPC budget can vary depending on your industry, location, and needs. The best way to estimate how much you will need to spend is to contact our agency for a consultation and audit.
SEO is often used simultaneously with PPC management to increase your campaign’s long-term benefits. While PPC focuses on fast growth by attracting a targeted audience, it can be expensive to maintain for general traffic increases. SEO works on a longer timescale to drive organic traffic, complementing PPC management.
A PPC ad is any type of paid digital ad that uses targeting data and is charged per interaction or click. They can appear in searches, on partner sites and social media, and can include text, images, and video.
Pay per click services focus on finding the cost-effective approach to giving you the most traffic and conversions. This is achieved through market research, ad creation, and continuous optimization of your content and account settings. Since these advertisements are paid per click, you save money by not spending on users who don’t interact with them.
Google Shopping pay per click campaigns use a special type of PPC ad to market your products. These ads appear on top of the search, but unlike search ads can contain photos and short product descriptions to increase user interest.
Remarketing is an advertising approach that focuses on attracting your past customers. As they are already familiar with your services, they are often the most likely users to make a purchase. Remarketing can remind them of your products during searches, increasing the chances of making a sale.
Yes, you can. Location is one of the many parameters you can use to target your ads to limit the users that can see and interact with your advertising.
The most effective type of PPC ad depends on your needs and industry. Our pay per click management approach includes services that will help to determine what types of ads will give you the most benefits.
Yes, you can. It is possible to bid on brand keywords, which increases the likelihood that your ads will be shown when a user searches for a team related to your competitor’s brand or business.